Privacy Policy

1. Who We Are

We are a family-run local taxi business based in Brighton and Hove, fully licensed by Brighton & Hove Council. If you have any questions regarding this privacy policy or your personal data, you can reach us at:

• Phone: 01273 276610 or 07862 028567
• Email: taxis@hoveairportcars.co.uk

2. Information We Collect From You

When you interact with our website, submit an enquiry, or book a transfer, we may collect the following personal details:

• Booking & Enquiry Data: Full names, email addresses, telephone numbers, pick-up/drop-off locations, travel dates, flight numbers, and specific requests (such as child seats or accessibility requirements).
• Website Analytics Data: Standard visitor log information and usage metrics collected via cookies (such as Google Analytics) to help us understand how people use our site.

3. How and Why We Use Your Information

Under UK data protection laws, we only process your personal data when we have a valid legal basis to do so. We use your information for:

• Fulfilling Bookings: Processing your quotes, confirming taxi bookings, dispatching drivers, and managing your airport transfers.
• Customer Communication: Responding to enquiries, managing feedback, or handling disability policy and special assistance needs.
• Website Performance: Analyzing site traffic anonymously to improve user experience and navigation.

4. How We Share Your Data

• We do not sell, trade, or rent your personal information to third parties.
• Your data is only shared with licensed drivers strictly to complete your booked transfer.
• We may disclose information if legally required to do so by law enforcement or Brighton & Hove Council licensing authorities.

5. Data Security & Retention

• Security: We utilize secure communication protocols and safe record-keeping practices to protect your information against unauthorized access.
• Retention: We retain your booking records only as long as necessary for tax, accounting, legal, or operational requirements, after which they are securely deleted.

6. Cookies and Tracking

Our website uses Google Analytics cookies to measure visitor interactions. When you visit our site, our cookie banner allows you to Accept or Decline non-essential tracking. You can also block cookies at any time through your browser settings.

7. Your Data Protection Rights

Under UK data protection law, you have several rights, including:

• Access: The right to request copies of your personal data.
• Rectification: The right to ask us to correct any inaccurate information.
• Erasure: The right to request that we delete your data under certain circumstances.

If you wish to make a data request, please contact us using the details provided above. If you feel your data is not being handled properly, you have the right to lodge a complaint with the UK regulator, the Information Commissioner’s Office (ICO).